Cassidy Araiza


I developed a comprehensive brand identity and portfolio materials for professional photographer Cassidy Araiza, including logo design, print and digital portfolio, business cards, and the setup of his website. Cassidy’s work often focuses on themes tied to his upbringing in Arizona and the broader Southwest, so the design concept was rooted in creating a visual connection to this sense of place. A carefully chosen typography style echoes the region’s cultural and natural influences, while the color palette reflects the warm tones of the desert landscape. These elements were thoughtfully paired to complement Cassidy’s photography style, which blends documentary storytelling with an intimate portrayal of the Southwest’s people and environment. The result is a cohesive and authentic brand presence that enhances the storytelling quality of his work.

CREDITS→Art Direction: Marcea Decker (Design/Animation)